We start with the Youth

Youth 12–14 range because I believe mental health awareness needs to start at a young age. It’s so important that kids grow up knowing it’s okay to talk about how they feel and to understand that they’re not alone.

This range is about creating a safe space — a reminder that opening up isn’t a weakness, it’s strength.

I’ve noticed that kids today struggle a lot more with their mental health — from online bullying, constant comparison, and low self-esteem, to the pressure of fitting in. Many go from a small school where they know everyone to a bigger environment where they feel lost or overlooked. That transition can be really daunting as they begin their journey into becoming young teens.

I want this range to show them that it’s okay to feel unsure, that they’re not defined by what others think, and that their feelings matter. It’s about giving them comfort, confidence, and community — through what they wear.

Special discount on this product ; 2 items for €29.99

🩶 Built Different — Confidence Starts Young

For the kids who dare to stand out. A reminder that it’s okay to be themselves, even when the world feels louder than their voice.

🤍 Stay True — Be You, Always

Because being yourself will always be enough. This design celebrates honesty, heart, and self-belief.

🖤 Unbreakable — Strength in Every Step

No matter what life throws their way, they’ll rise again. A piece that speaks resilience and quiet confidence.